CRAIG LIFSCHUTZ

Managing Partner, Founder

Craig Lifschutz is a Founder and Managing Partner of Lytical Ventures and a member of its Investment Committee. In addition to his role at Lytical Ventures, Craig serves as Sr. Managing Director at Lyrical Partners, working closely with Jeff Keswin to advance strategic priorities across entrepreneurial and investment initiatives. With extensive experience as an operator, investor, advisor, and board member, Craig plays a critical role in shaping the firm's vision and guiding its portfolio companies.

Craig's entrepreneurial journey includes founding Goodmouth, a subscription-based oral care company that was successfully acquired. He also served as COO and CFO at DG Capital, where he led financial and operational strategy, and as Vice President at Neuberger Berman, focusing on investment management and advisory services. Beyond his work in finance and venture capital, Craig founded Avocation Entertainment, producing the critically acclaimed documentary New York Street Games.

Craig earned an MBA from New York University and a BA in Sociology from The George Washington University. His multidisciplinary background and leadership experience enable him to deliver exceptional value to Lytical Ventures' portfolio companies and investors alike.

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